The first poster was to be based on a childhood memory mapped out with found and photocopied typographic elements. This particular memory map was conceptualized around one of my most cherished items on the playground, the swings. The feeling of flight and freedom while soaring into the air always made me happy and this map remembers specifically the school I attended for 9 years had trees lined behind a fence parallel to the swings. Everyone would see if they could swing high enough to touch the leaves towering over with their toes. The lower case ‘a’s in this typeface reminded me of the organic leaf structures that was the target of interest during the activity. The periods are placed in a moving repetition that makes one think of the chains of a swing that sway back and forth. They are arranged in a way to give the viewer the same since of light and carefree movement through the air that I remember.
This psychogeographic map was to be set up describing a personal Drift while we learned about situationism and Derive. The basic concept was to do so was putting oneself in an untypical situation from the daily routine, getting of the beaten path, and experimenting with places beyond your comfort zone while limiting the terrain to the city of Chattanooga, TN. This map is in response to my visiting and observing several different coffee shops in the downtown area. I have recently and unintentionaly integrated going to Starbucks into my daily routine. It’s easy, convenient and they know my drink. It became all too comforting and addicting. This sparked my mapping concept and it became about branching out, trying out other coffee shops which I had never noticed or some even heard of, despite being located in such a close proximity of where I spend most of my time. I recorded my observations and experiences on plain white paper coffee cups, one for each place visited. Certain portions of scanned in distortions are taken from each cup because each coffee shop seemingly had its own unique personality, array of customers, and all I could do was take in how distracting it seemed. These sections are pieced together and begin to form a solitary structure building the relationship to my ending thought that all of them still share many key things in common. This form is presented on a circular poster painted with coffee to subtly reintroduce where the mapping began on a cylindrical cup of coffee.
jessica mcghee 
